CompareWhich lever first?
Three disciplines, three triggers, three paths — side by side, so you don't have to guess.
01 / Build
Build.
- Typical trigger
- Code that won't scale — or a solution that doesn't exist yet.
- Engagement type
- Fixed team, fixed price or T&M.
- Time horizon
- 8 weeks to 12 months.
- First result after
- Clickable MVP or architecture proposal after ~3 weeks.
- What you bring
- A product idea or an existing system with pain points.
02 / Grow
Grow.
- Typical trigger
- Pipeline stalled, brand fading, CRM is dead weight.
- Engagement type
- Multi-month engagement with clear KPIs and an owner.
- Time horizon
- 3 to 9 months.
- First result after
- First campaign or funnel audit after ~4 weeks.
- What you bring
- Access to data, channels, and the CRM system.
03 / Lead
Lead.
- Typical trigger
- Project about to derail, or a key mandate is unfilled.
- Engagement type
- Interim mandate or programme steering with mandate.
- Time horizon
- 3 to 12 months, almost always with a defined handover.
- First result after
- Situation report and stabilisation plan in 2 weeks.
- What you bring
- Stakeholder mandate and decision authority.
| | 01 Build. | 02 Grow. | 03 Lead. |
|---|
| Typical trigger | Code that won't scale — or a solution that doesn't exist yet. | Pipeline stalled, brand fading, CRM is dead weight. | Project about to derail, or a key mandate is unfilled. |
|---|
| Engagement type | Fixed team, fixed price or T&M. | Multi-month engagement with clear KPIs and an owner. | Interim mandate or programme steering with mandate. |
|---|
| Time horizon | 8 weeks to 12 months. | 3 to 9 months. | 3 to 12 months, almost always with a defined handover. |
|---|
| First result after | Clickable MVP or architecture proposal after ~3 weeks. | First campaign or funnel audit after ~4 weeks. | Situation report and stabilisation plan in 2 weeks. |
|---|
| What you bring | A product idea or an existing system with pain points. | Access to data, channels, and the CRM system. | Stakeholder mandate and decision authority. |
|---|